USAir will compete with a frequent-flyer plan.
- Share via
USAir became one of the last remaining major airlines to offer the plan, which has “become a permanent feature embedded in airline marketing” and necessary if the airline is to remain competitive, said Randall Malin, the Washington-based airline’s executive vice president-marketing. Malin acknowledged that, in recent years, USAir has lost some business travelers who have gone to other carriers who offered frequent-flyer plans.
More to Read
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.