Ford moved some of its ad business from JWT.
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The auto maker said it will reassign advertising for nine of its European affiliates to Ogilvy Group Inc. and for Ford’s Canadian division advertising to Young & Rubicam Inc. This marks the first client defection since London-based WPP Group PLC agreed to acquire JWT Group last week. The 10 Ford accounts are believed to represent nearly one-third of Ford’s estimated $350-million account with the J. Walter Thompson advertising agency, a division of JWT. But JWT will retain the biggest chunk of its Ford advertising--the U.S. Ford division account.
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