CALIFORNIA - News from July 22, 1988
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Larry Gerbrandt, senior analyst for Paul Kagan Associates Inc., has been named to the additional post of vice president-information services. His new executive responsibilities include overseeing the firm’s statistical research and publication departments. Gerbrandt will continue to serve as PKA’s chief analyst of entertainment programming (cable TV, pay TV, broadcast TV, home shopping).
Inside the business of entertainment
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