New Ad Compensation Plan: DDB Needham Worldwide...
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From Times Staff and Wire Reports
New Ad Compensation Plan: DDB Needham Worldwide revealed portions of a new “guaranteed results” compensation plan by which it would be paid by its clients. Under the new plan--which is optional for clients--the New York agency would scrap its traditional 15% commission system. It will be replaced with a plan under which the agency could make less than 10% commissions on ad campaigns that fail to meet specific sales goals, and up to 20% on highly successful campaigns.
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