What Color Is Your Pathfinder?
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Americans prefer trucks and cars in green or white shades, according to DuPont Automotive’s 46th annual survey of vehicle color popularity. The most popular colors for full- and intermediate-size cars and trucks, vans and sport-utility vehicles in 1997:
Full-and intermediate-size cars
Color: % of the market
Medium/dark green: 17.5%
White: 17.0%
Light brown: 14.4%
Black: 8.0%
Medium red: 7.4%
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Trucks/vans/sport-utility vehicles
Color: % of the market
White: 23.2%
Medium/dark green: 18.5%
Black: 11.2%
Bright red: 7.6%
Medium red: 7.5%
Source: DuPont Automotive