Homestore Adds Remodeling Site
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Thousand Oaks-based Homestore.com Inc. on Wednesday launched a Web site dedicated to remodeling and home improvement in conjunction with the industry’s two main trade associations. The company hopes its Remodel.com will build on traffic from the firm’s other sites, which include Realtor.com, the leading real estate Web site, and sites focused on apartments and home building.
Remodel.com is sponsored by the National Assn. of Home Builders, which holds a minority stake in Homestore.com, and the National Assn. of the Remodeling Industry, and has signed partners to provide tools and content. The company, which will charge for marketing and advertising, estimates the market for remodeling to be $150 billion a year.
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