XM Satellite Forecasts 5.5 Million Customers

XM Satellite Radio Holdings Inc., the biggest pay-radio company, said it expected to have 5.5 million subscribers by the end of this year and that it added Dr. Laura Schlessinger and G. Gordon Liddy as radio show hosts.

XM added 1.8 million subscribers in a year and now has more than 3.2 million customers, the company said. Schlessinger’s “Dr. Laura” show and Liddy’s program will begin broadcasting next month, Washington-based XM said.

XM Satellite shares fell 79 cents to $34.56. Shares of rival Sirius rose 13 cents to $7.64. Both trade on Nasdaq.